Truly Rosé

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what it was trying to be

[ one line — JJ ]

what went wrong

[ one line, dry, no self-pity ]

the call

[ one line — load-bearing. The anecdote ends here, not on the chaos. ]

what it bought

[ one line, result in it ]

dp + exec producer Alex Waxenbaum · 1st ad Adam Hein · 1st ac Henry Grenier · gaffer Pedro Bringas · hair + makeup Elina Filipp · production assistant Ben Lobel · starring Roberto Amado-Cattaneo III & RashidaDiva Shabazz · a JJ House Media spec spot · JJ House: director, producer